social media | My Digital Journey

Hello!

On the cover of the upcoming issue of “Forbes” magazine, Kylie Jenner is the youngest to date self-made billionaire. For anyone who watches ABC’s “The View” there were differing viewpoints on how much work Kylie Jenner put into making her business successful vs her success handed to her. Meghan Mccain talked about how she definitely benefited from her father’s political career, however, in order to prove that she deserves her career success, she had to work 12 times harder.

My thoughts.

Whatever your viewpoint, everyone knows who the Kardashian family is; they have their own family brand business, along with individual businesses the Kardashian “kids” own and run. Kylie Jenner, I’m confident, is a very hard working business owner, however, her customers/fans are mostly from her social media. It wasn’t hard for her to gain a very large social media following; in her interview with “Forbes”, Kylie talked about how social media is her selling tool. She gained her following being a Kardashian daughter, and there is nothing wrong with that, but it has been an easy tool to reach her customers, resulting in instant sales.

Marketing your brand is hands down one of the hardest aspects to making a business successful and strong. I am a very active social media user, as social media has expanded from simply being a personal networking tool, it is now the brilliant and convenient digital marketing venue most, if not all businesses utilize to drive sales and promote products and services. This is how Kylie Jenner has been successful, her social media gives direct marketing of all her products. If an unknown like myself were to sell similar cosmetics that to what Kylie Jenner is producing, who would have more success, me or Kylie Jenner? The answer is obvious. Unless I became a worldwide known name, Kylie Jenner of course is going to be much more successful. This isn’t a bad thing, just the predicted and most logical outcome.

As an aspiring entrepreneur, I look up to any and all self made successful business owners; receiving aide is great, keeping the success is where the true hard work comes into. You need to have a product that people want and will purchase, with client loyalty. Some people have a lot of ease with creating their brand, starting with an established and known name, while others really do start from the ground up.

I would love thoughts on this; are Kylie Jenner, and any other individual with an established name have an easier time and success in making a brand work vs people who start out with nothing?

Check out the article from “Forbes” here.

Thanks for reading, and I would LOVE for you to subscribe, its free!

Xo,

Amanda

Eleven years ago, I was sent an invitation from a girlfriend to join this social media platform called “Facebook.” I joined, and learned that I could connect with as many or as few friends as I wished, upload information about myself, publish pictures, “like” a post and many more interactions. Today, Facebook is so popular that it is not only utilized as a personal means of connection, but businesses have jumped on the bandwagon to promote their products and services. So much has changed, you can now react to a post through different emojs, do a live Facebook video stream, promote products through paid ads, etc.

So many platforms developed, not even 10 years old, have made such an impact on our global society: Instagram, Snapchat, Twitter, Pinterest, YouTube, etc. It makes me wonder as a consumer what will be developed next.

Is the level of social media usage a good or a bad thing? One might say that it can be very good because not only from the personal connections you can maintain, but from a professional stand point social media can reach a very large audience, depending not only on your own audience numbers, but based on the numerical amount you are willing to fund to reach your target audience through ads.

Twitter, especially for me, has become a news outlet. I personally follow many news sources, and stay ahead of the most breaking news and weather stories. Yes, Twitter was originally designed simply to “Tweet” out our inner/random thoughts, all at only 140 characters. Now, Twitter has become a major platform, once again for professional usages, for businesses, actors, business owners, politicians, to get the word out to a very large audience.

Others might say that social media can be a platform for online bullying to take place. How often does it happen that a person will post a picture/video, accompanied by a mixture of responses. Why do people feel its ok to say something extremely negative and downright mean to someone they have never met in person? Is it easier to hide behind the screen? It will never be ok to be an online bully, no matter what the social media platform is.

Another downside to social media is the addiction of usage users have developed (I’m guilty of this.) How often do we see in public people on their devices, instead of communicating with the people in person (again, I am guilty of this.)

Social media, has also become a source of income. Having a large audience can be very lucrative; we often will see an account holder talk about a product or service followed by the hashtag #ad or #sp, meaning they are being paid to post. YouTube used to just be about posting amateur video on any topic, now people have made a side or full time income from posting videos to their large audience and make money through monetizing their channel.

In the end, social media is great for both, just with a good balance. We will see how many of the platforms stick around and compete with one another.

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