I am writing this post as a novice when it comes to launching a business. You see, I am a born entrepreneur, I love the idea of being my own boss, making my own rules, and helping others. I’m sure many of you are thinking the exact same thing: wouldn’t we all love to be the boss in our line of work. Well, I have a question for every single business owner out there:
How did you actually launch the business?
What I mean by this is, literally what steps did you take to get the business going. Yes, I understand about having a business plan, marketing and of course the finances to cover all of the start up costs. What I mean is, when someone says that they started from nothing and then built a very successful business, how did you go about marketing, and going from perhaps the basement in your home to an actual business office. How did you go from being a one person, or a literal family business to having the recourses to pay your staff. I have read many different articles about how people have found a situation that they wanted to solve and thus created a product or business (I watch “Shark Tank a lot as well) and they have said how they “launched” their business. Well, I am one of those individuals who needs to know the EXACT steps these entrepreneurs took to make a success.
I recently thumbed through a book about how a mom wanted to have it all: a family, career and overall enjoy life. Well once again, she used that word, “launched.” Its a great word in the business vocab, but again I ask HOW.
Please feel free to comment how you business folk started. Trial and error always happens, share your thoughts. Please and thank you!
Growing up, I wanted to be a teacher, I had my heart set on it. You know what changed that–high school. I realized in high school that I didn’t want to pursue that career dream anymore. I then thought about marketing. Marketing is demanded in any field, right? Politicians need to have their campaigns very well marketed to gain voters, entertainers need to have their tour dates very well marketed so that fans know when and where their shows are. A major event going on in a small hometown needs to be advertised so that community residents know to attend. Marketing is everywhere.
March of this year, I was hired to work with a small marketing firm and work closely with the owner. I was very excited at this opportunity, not only was I working for a marketing business, but I also would see first hand how an entrepreneur runs a business. Funny thing is that I learned something that I never knew about myself with this job, I like conducting sales.
To briefly describe my job, my boss has various contracts with botanical gardens around the country. My job is to contact and invite those members of the gardens to renew expired/expiring memberships. The training that went into this job was very specific. I have so much more appreciation for the time that it took me to do the training and all of the specific details that went into it, customer service and product knowledge really go hand in hand, and they help drive sales. I get a rush when I complete a sale, knowing that I persuaded the client to trust me and go through me to renew their membership.
I never thought I would be gain happiness like this before from a job, and I’m grateful that I was given the opportunity to explore this field. It has taught me that you should always keep your options open, and never say never to something. I’m in marketing and sales now, I know that I want to be in marketing, its just what type of marketing.
The whole point of my message is that you may think you know the answer to something, you try something new, and then realize a whole new world of another. Experiment, have fun, and learn.