On the cover of the upcoming issue of “Forbes” magazine, Kylie Jenner is the youngest to date self-made billionaire. For anyone who watches ABC’s “The View” there were differing viewpoints on how much work Kylie Jenner put into making her business successful vs her success handed to her. Meghan Mccain talked about how she definitely benefited from her father’s political career, however, in order to prove that she deserves her career success, she had to work 12 times harder.
Whatever your viewpoint, everyone knows who the Kardashian family is; they have their own family brand business, along with individual businesses the Kardashian “kids” own and run. Kylie Jenner, I’m confident, is a very hard working business owner, however, her customers/fans are mostly from her social media. It wasn’t hard for her to gain a very large social media following; in her interview with “Forbes”, Kylie talked about how social media is her selling tool. She gained her following being a Kardashian daughter, and there is nothing wrong with that, but it has been an easy tool to reach her customers, resulting in instant sales.
Marketing your brand is hands down one of the hardest aspects to making a business successful and strong. I am a very active social media user, as social media has expanded from simply being a personal networking tool, it is now the brilliant and convenient digital marketing venue most, if not all businesses utilize to drive sales and promote products and services. This is how Kylie Jenner has been successful, her social media gives direct marketing of all her products. If an unknown like myself were to sell similar cosmetics that to what Kylie Jenner is producing, who would have more success, me or Kylie Jenner? The answer is obvious. Unless I became a worldwide known name, Kylie Jenner of course is going to be much more successful. This isn’t a bad thing, just the predicted and most logical outcome.
As an aspiring entrepreneur, I look up to any and all self made successful business owners; receiving aide is great, keeping the success is where the true hard work comes into. You need to have a product that people want and will purchase, with client loyalty. Some people have a lot of ease with creating their brand, starting with an established and known name, while others really do start from the ground up.
I would love thoughts on this; are Kylie Jenner, and any other individual with an established name have an easier time and success in making a brand work vs people who start out with nothing?
Check out the article from “Forbes” here.
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